Organizers of the 2010 Game Developers Conference, the world's largest industry-only event dedicated to the advancement of interactive entertainment, has announced an all-time record of 18,250 game industry professionals attending San Francisco's Moscone Convention Center for the March 9th-13th event.

Surpassing last year's total of 17,000 attendees, the event - created by the UBM Techweb Game Network, as is this website - brought together experienced game developers, publishers, deal makers, industry aspirants and working press for more than 400 lectures, panels, summits, tutorials and roundtable discussions.

Offering a full five days of content, the event also hosted an extensive Exposition floor, featuring the biggest firms in the games space alongside the Career Pavilion and associated Game Career Seminar.

Also presented were the 12th Annual Independent Games Festival, the 10th Annual Game Developers Choice Awards, Game Connection America, and more opportunities for networking, discussing business, sharing knowledge, and meeting with equally-devoted fellow developers.

Following the success of the show, organizers of the Game Developers Conference have announced that GDC 2011 will return to the Moscone Convention Center in San Francisco from Monday, February 28 to Friday, March 4, 2011, with a call for lecture submissions to open this Summer.

Web development firm ELC Technologies and Sweety High have launched SweetyHigh.com, a new social gaming environment targeting tween/teen girls and a "proof of concept" for a "scalable, multimedia social media site" from ELC.

SweetyHigh.com offers an interactive web video series called Sweety, which "follows four girlfriends through their high school experience". The entire environment acts as a social game, allowing users to win (through contest), earn, or buy virtual currency, which they can spend on virtual goods. Visitors can also upload videos, share photos, and create/design virtual lockers.

ELC says it build the platform using "the latest web application development techniques", including Ruby, Rails, and Agile software development methods. The Santa Barbara-based firm notes that its cloud computing deployment strategy with Amazon Web Services reduces capital costs for new ventures and allows for elastic scaling when those projects succeed.

"We have created the most advanced web application for this demo, bar none,” says Sweety High co-creator Frank Simonetti. “It’s a one-stop social media destination developed specifically for tween girls; one part Facebook, one part Farmville, and one part YouTube, but more private and boutique."

He continues, "With the help of ELC, we have created a web experience that is very rich and robust. We hope to attract millions of girls, and we don’t want Web performance to be an issue."

Two online entertainment companies, HitGrab and Arbopals, have partnered with Vindicia to use the firm's on-demand billing solutions for online games with their respective products.

Founded in 2003 and based in Redwood City, Vindicia provides billing services manage subscriptions and one-time payments. It handles online revenue of more than a billion dollars annually across MMOs, casual games, social games, and virtual worlds with companies such as Activision Blizzard, Atari/Cryptic, andIntuit.

Vindicia's CashBox product is designed to make sure that publishers do not lose customers due to a lack of billing options, payments, or fraud. The company says its customers enjoyed increases in the the number of transactions handled by over 45 percent and increases in customer retention ranging from 10-25 percent annually in the past year, resulting in $40 million extra revenue.

Arbopals is a virtual world targeting children aged 5-10 years old, planting real trees in 21 countries as kids playing the game choose where they want their trees planted. Ontario-based developer HitGrab releases social games like MouseHunt and MythMonger on the Facebook platform.

"Online gaming continues to show strong marketplace traction across all categories and geographies"” said Vindicia chairman and CEO Gene Hoffman. "Innovative publishers have grasped that something as seemingly basic as a strategic billing solution can enable them to make the most of a great service."

He continues, "Whether that means providing gamers with a range of subscription options or creating a free-to-play environment in which gamers can spend as they please, Vindicia’s solution ensures the highest rate of acquisition and retention, putting these publishers in the best possible position to succeed."

Alganon developer and publisher Quest Online has fired president and founder Dave Allen for insubordination, replacing the executive with industry veteran Derek Smart (Battlecruiser 3000AD) as the company prepares to re-launch its MMORPG.

Quest Online put out a statement last week notifying the press of Allen's "departure", to which Smart remarked on the game community's forums, "Dave Allen didn't 'depart'. I fired* him back in February for insurbordination [sic] and for acting against the best interests of the company, the LLC investors (who I represent), the game, and the team."

"Shortly after, the investors of the LLC unanimously voted him off the LLC," he clarified. "Leaving his previous partner and co-founder (Greg Wexler, one of the most cheerful and straight up guys you'll ever meet in your lifetime) and myself to run the company."

Smart added that former director of Development Jason Blood and director of Design Hue Henry, are also no longer at the company. He commented, "I have no personal relationships with any of these three and the decisions surrounding these events were pure business. Nothing more. Nothing less."

ZeniMax Online Studios will be using the Fork Particle SDK to create the particle effects in its unannounced upcoming massively multiplayer game, the studio said in a statement.

A division of ZeniMax Media, which also owns publisher Bethesda Softworks and developers Bethesda Game Studios and id Software, ZeniMax Online Studios has been known to be working on an MMO since late 2007, although the group has yet to reveal details of its game.

Studio president Matt Firor extolled the benefits of Fork Particle as part of the announcement.

"Spectacular effects bring out the best in game graphics," Firor said. "Fork Particle is robust and feature-rich. It has enabled us to make advanced special effects easily and save time with fast iterations. Our experience with Fork’s particle system SDK and support has been good. We look forward to a long and durable relationship."

Fork Particle CEO Noor Khawaja called said his company is "honored to have [a] prestigious company such as ZeniMax choose Fork Particle," calling the deal "a serious endorsement."

Numerous games developed by ZeniMax Online's sister studio Bethesda are built with the Gamebryo engine, which recently integrated Fork Particle, but in 2007, ZeniMax Online said it would develop its MMO using Simutronics' MMO-centric HeroEngine.

Electronic Arts has released a social app edition of The Saboteur -- its 3D action-adventure game released for PC, Xbox 360, and PlayStation 3 -- to Facebook, sponsored by Intel.

Designed as a promotional tool for the PC/console releases, The Saboteur - Sabotage is a short quiz application that has players examining videos and screenshots from the game before it asks a multiple-choice question about details from the presented media. Points are awarded for each question answered correctly.

After taking the quiz, players can check the leaderboard to see high scores from their friends and overall users, invite their friends to try the quiz, post their score to their social graph, click a link to purchase the game from EA's store, or enter an Intel contest to win prizes (The Saboteur copies, Intel Core i7 940 processors, and a trip to Las Vegas).

Released last December, The Saboteur follows an Irish mechanic as he joins the French Resistance during World War II to fight Nazis in German-occupied France. This was the last release out of Pandemic Studios, which EA closed shortly before The Saboteur shipped to stores. The Facebook app's developers are listed as Metablocks Corp and The Game Agency.

This release follows many other recent extensions of EA's brands to Facebook, including social games like Dante's Inferno by Lolapps, Spore Islands by Area/Code, Gift of the Yeti by Bioware, and Need For Speed Nitro. You can see screenshots of The Saboteur - Sabotage after the break.

Developers of free-to-play games have a problem: a lot of of gamers want to play them for free. That is, while some gamers are active parts of a game's community, the majority are not spending any money on virtual items, the main revenue stream of many of these games.

But with the new pricing model provided by Kwedit, gamers will be able to essentially borrow money to buy virtual items, and pay later. "One of the reasons why the typical conversion rate is 2 percent or lower isn't because the gamers don't have the resources or aren't willing to pay," says Danny Shader, Kwedit's CEO in a new feature at sister site Gamasutra. "There is a group of people who just lack the mechanism to do so." Shader thinks that Kwedit provides that mechanism.

While there were reservations of essentially providing credit to young gamers, Shader explains that the Kwedit system is "a completely virtual simulation of credit in a completely safe environment."

Instead of a collector knocking on a 12-year-old's door demanding that he pay back his Kwedit, delinquent customers just receive a dock in their Kwedit score. Lower Kwedit scores limit the player's ability to use the system in the future. On the other hand, the amount they can "promise" in the future grows, as previous promises are paid up.

One company trying out Kwedit is Three Rings Design, whose games include Bang! Howdy. "I'll tell you very honestly that our average conversion rate for someone turning into a paying customer is about 5 percent," says CEO Daniel James. "So we've got a large population of players who are enthusiastically enjoying our game who have not transacted with us which is, of course, part of the free-to-play business model."

James says that there was some hesitation about using Kwedit until he determined that it was safe for users. "There's no enforcement. No one is going to show up at your house and say, 'Hey, give us the money, kid!' But since they weren't going to spend money with you anyway, the risk is minimal. On the other hand, if they do pay, the upside could be very large."

If James is able to move his conversion rate from 5 percent to, say, 7.5 percent, he says, that would make a huge material difference to his business. "It is worth taking a risk in order to see if we can do that," he adds.

What enables him to shrug off non-payments, of course, is that the cost of creating the virtual goods that he sells is essentially zero. "We are like the Fed," he explains. "When they need more money, they print it. We do the same."

Arkadium, which develops games for the casual, social, and advergaming markets, announced that Mahjongg Dimensions, its first release on Facebook, has reached more than one million monthly active users two months after its release. The company notes the title also maintains a strong percentage of daily active users.

Mahjongg Dimensions currently does not feature and ads or offers but is monetized through cross promotions to a downloadable deluxe version. The game will intrroduce purchasable virtual items and in-game power-ups, as well as a mobile version later this month.

The developer says that Mahjongg Dimensions's success proves casual game developers can make the leap to social, and adds that it plans to move further into social game development by bringing over the 300 titles it already has in its library. Of course, Arkadium doesn't plan to release them all at once; it plans to launch five more Facebook games in the second quarter of 2010.

"We are extremely excited to have exceeded the one million user mark in such a short time frame," says Arkadium CEO Kenny Rosenblatt. "Now that we have proven we can successfully build an audience on Facebook, our primary focus will be to further monetize it."

He adds, "Many of the 300 games in our library have the DNA to become great social games. We plan to follow the same recipe we did with Mahjongg Dimensions and replicate this success over and over again."

Electronic Arts studio Black Box announced the closed beta launch of Need for Speed World, a massively multiplayer online take of its popular Need for Speed racing game franchise.

The company will give away access to the beta to thousands of gamers who sign up at world.needforspeed.com. Black Box says fans who are picked for this testing phase will not only receive an early look at the game but will have the chance to submit feedback its team can use to "add polish, finesse and tuning to the final product."

Billed as "the first MMO action racing game", Need for Speed World allows players to compete against others in online battles and police pursuits across a 150-mile open world setting. The 3D environment combines the fictional cities featured in the series's console games, Need for Speed Most Wanted and Need for Speed Carbon, to create the biggest racing world ever in the Need for Speed universe.

Since its debut 16 years ago, the Need for Speed franchise has sold more than a 100 million copies across many platforms and titles. Need for Speed World, which is co-developed by EA Black Box and EA Singapore, will release for PC some time this summer. You can see screenshots of the MMO action racing game after the break.

"Need for Speed World is the world's first MMO racer -- a completely new entertainment experience for speed junkies all over the world," says the game's senior producer John Doyle. "We have expanded Need for Speed's classic adrenaline fueled racing with an all-new power up system and deep RPG style progression to create a truly massive, socially-connected white-knuckle Need for Speed experience."

Mobsters developer Playdom has invested $5 million in Metro Games, a social gaming studio headquartered in Buenos Aires, Argentina. With the financing, Playdom's CEO John Pleasants joins the company's board of directors.

Playdom describes the Argentinian developer as "promising" and expects "explosive growth" from the company. MetroGames intends to use this Series A investment to expand its pipeline of games and to continue work on its Metrogames.com social gaming platform.

MetroGames has released more than 30 titles on Facebook, including games like Music Challenge, Waka Waka, Pixel Ranger, Word Island, and several others. The developer says it plans to put out 'many more" titles in 2010.

Since receiving $43 million in Series A funding last November, Playdom has opened its wallet to fund "aggressive plans to expand [its] social gaming footprint in 2010", including its acquisitions of Green Patch (Lil Green Patch), Trippert Labs (Fighter Jets), and most recently Offbeat Creations (Super Farkle).

"We are very confident MetroGames will become one of the world leaders in social gaming during this next wave of explosive growth in the industry," says MetroGames CEO Damian Harburguer. "We already have more than 30 games online across Facebook and our own social gaming platform and many more to be released during 2010. We are pleased Playdom has recognized our potential and chosen to invest in us."

After spending 15 years with Electronic Arts, executive Steven Chiang has left the publisher to join social gaming firm Zynga (FarmVille) as the president of its development studios.

"I am excited that Steven Chiang, a veteran of the video game industry who is strongly regarded for building high-quality games and scaling development teams and operations worldwide, has joined Zynga," said Zynga CEO Mark Pincus in a post on his personal blog.

Prior to Zynga, Chiang spent 15 years at Electronic Arts, where he was most recently senior vice president and group general manager of the company's EA sports division. There, he oversaw the popular Madden NFL series, helped re-launch the EA Sports site, and worked on upcoming online game Tiger Woods PGA Tour Online.

He also co-founded Tiburon Entertainment in 1994 near Orlando Florida. Electronic Arts acquired the development studio in 1998, renamed it EA Tiburon, and set the group to work on many of its franchises based on sports licenses, such as NASCAR, NCAA Football, and Tiger Woods PGA Tour.

With Chiang's departure, EA Sports announced two promotions. Andrew Wilson, who has lead the team's Global Online Group since last fall, will now oversee worldwide development for EA Sports. Pauline Moller, a 13-year veteran with Electronic Arts and most recently general manager of EA Canada, will step into the role of EA Sports's chief operating officer.

"The departure of Steve Chiang allows us to graduate this new generation of creative leadership," says EA Sports president Peter Moore. "Steve helped make a lot of great games with EA, and we understand his wish to try something different after nearly 15 years with the company."

He continues, "Andrew and Pauline represent an evolution in our creative team, they are a reflection of the deep bench of studio talent here at EA Sports, and they will help continue our commitment to the digital transformation of our sports business."

Online golf gaming environment World Golf Tour raised $10 million in its third round of funding, and revealed a partnership with the U.S. Golf Association to become the group's exclusive platform provider for its virtual golf championships. Japanese private equity firm JAFCO Ventures led the financing round, with existing investors also participating.

World Golf Tour offers an online community with 12 virtual courses based on real locations (e.g. St. Andrews) and sponsored tournaments, all working toward delivering an "authentic golf experience". It also provides a social experience by letting users play golf in parties of up to four and text chat with each other during their game.

The free-to-play, browser-based 3D game has attracted more than a million registered users and 500,000 monthly active players across 180 countries since its demo launched in 2007. World Golf Tour is monetized through banner ads, in-game ads, and micro-transactions (players can buy balls to play and will have to replace them when they're lost in virtual water hazards).

WGT plans to devote its new funding to expanding its presence in overseas markets and moving into the social game space. It's trying out a simplified version of World Golf Tour on Facebook, which has already brought in 2,000 users without any viral components implemented. The firm doesn't plan to discontinue its standalone game site, though.

"We are testing different game mechanics to see what works," said WGT's CEO Yuchiang Cheng, according to a report from VentureBeat. "For us, Facebook will be a way to build awareness. It’s a mistake to scrap the original destination site. There are companies out there who are jumping on the gold rush bandwagon. For us, it is a marketing channel."

Alongside WGT's financing reveal, the U.S. Golf Association, the national governing body of golf in the USA and Mexico, announced that it entered into "a long-term relationship" with the company. As part of their partnership, the USGA and WGT will co-host a Virtual USGA championship each year, in which players can compete in a tournament on the USGA's site.

The two companies co-hosted the first Virtual U.S. Open last year, bringing in hundreds of thousands of players and helping drive record visits to the real U.S. Open's official site. WGT will produce a tribute to Pebble Beach's historic golf moments by recreating famous shots from previous U.S. Opens, which will be available under the course section of USOpen.com.

"This partnership validates WGT as the leader in integrating virtual sports with live sporting events, providing strong real-world value to sports organizations and their sponsors," said Cheng. "From day one, we set out to bring high-quality virtual golf to the masses and grow the game of golf. It‘s an honor to have the USGA look to us to bring golf’s most challenging courses to the world for enjoyment."

ChangYou.com (US) Inc., the North American subsidiary of Chinese online games operator ChangYou.com Ltd., announced a deal with PlaySpan to use the firm's UltimatePay product in Dragon Oath (known as Tian Long Ba Bu in Asia) and upcoming MMORPG Blade Wars (known as Blade Hero 2 in Asia).

UltimatePay offers more than 85 global payment methods for virtual currency and in-game goods including credit cart, PayPal, mobile, and PlaySpan's Ultimate Game Card. With the service integrated into its Changyou's games, Dragon Oath and Blade Wars players in the U.S., Europe, and Malaysia can make premium content purchases through UltimatePay.

Dragon Oath is a 2.5D martial arts-based MMORPG based on popular Chinese novel Demi-Gods and Semi-Devils. The free-to-play title launched in North America last year but was published in China in 2007. It currently claims more than 75 million registered global players.

Blade Wars is also a fighting-based 2.5D MMORPG, offering 99 different combat postures and a feature that allows players to set their own rules for in-game fighting. The game launched in China last September, and ChangYou's U.S. division says it will release in Western markets "soon."

"Changyou is poised to take advantage of PlaySpan’s UltimatePay to give its players greater access to join the adventure," says ChangYou.com (US) Inc.'s general manager Mr. Martin Tan. "UltimatePay gives us the ability to deliver enhanced experiences through premium content and serve a growing base of gamers who need alternative forms of payment like the Ultimate Game Card."

Online media company Yahoo signed an agreement to acquire Citizen Sports, a social applications and games developer allowing users to interact and stay up to date with their favorite sports through social networking sites and mobile devices. Though neither company disclosed financial terms, Yahoo expects to complete the acquisition in Q2 2010.

Founded in 2004 and based in San Francisco, Citizen Sports offers a variety of social and mobile products designed to help its community play fantasy sports, fill out brackets, check live scores, and read news on games like football, hockey, soccer, baseball, hockey, and more.

Citizen Sports has already released 719 applications on Facebook alone (e.g. Bracket Challenge, Premier League Fantasy Football, New York Yankees Faithful), reaching nearly 1.6 million users on that platform, according to metrics from AppData.

As part of the deal, Citizen Sports will integrate Yahoo! Sports's content into its products. Yahoo believes that this purchase will strengthen its "social strategy of enriching, aggregating, and distributing social content from across the entire Web", enabling it to offer a customizable social experience.

Yahoo! Sports will integrate Citizen Sports's applications to allow fans to "broadcast their allegiances, create or join a conversation with friends and fans, and cheer for their teams" on its site. The company also expects this acquisition to transform its site into a "more personally relevant experience" that engages users more and creates new ad opportunities.

"Yahoo is in a unique position to combine our deep expertise in content and aggregation technology to offer a highly personalized social experience," says Bryan Lamkin, senior vice president of Yahoo's Consumer Products Group.

He continues, "Sports has been among the earliest online categories to experience rapid social proliferation, and the combination of Citizen Sports leading products with our world-class sports experience on Yahoo! Sports is a win-win for sports fans globally."

Social sports game developer and publisher Quick Hit announced that more than one million users have registered for Quick Hit Football since the game launched its open beta five months ago. The company also announced a new distribution agreement with IGN designed to broaden Quick Hit Football's reach.

Along with its one million-plus users, Quick Hit Football has received six million visits and 35 million minutes of gameplay. The free-to-play title is a football simulation game that allows users to take on famous coaches and draft legendary players. Gamers can also earn fantasy and coaching points, then expand their persistent teams.

Quick Hit was founded in April 2008 in Foxboro, Massachusetts with the goal of filling "a massive void in the sports industry" by combining head-to-head competitions with fantasy sports to create an accessible, playable online experience. Quick Hit Football is the company's first released title.

By making the game accessible through IGN's network of sites (Direct2Drive, FilePlanet, AskMen, and IGN.com), Quick Hit believes this deal will keep players exposed to Quick Hit Football during the sport's off season and provide a stronger platform for when the game's 2010 season begins.

"Quick Hit Football continues to explode, and our partnership with IGN will only drive more awareness for Quick Hit among the gaming community," says Quick Hit CEO and founder Jeffrey Anderson.

Organizers of this May's GDC Canada event in Vancouver, BC have confirmed the first social game and iPhone lectures for the event, with speakers from Zynga (Farmville), iPhone experts IUGO, and Diner Dash creator Nick Fortugno discussing major emerging markets.

Registration is now open for the event at the Vancouver Convention Centre, which talkes place on May 6th and 7th -- with early, reduced-price passes only available until the end of March.

This year, new tracks will focus on more hot games industry topics including digital distribution, social games, and iPhone games.

Some of the initially announced highlights for these vital tracks, many of which are bringing major creators to speak to the Canadian market for the first time, are as follows:

RealNetworks's game development division RealGames announced two new appointments meant to strengthen its social gaming strategy: Jeffrey Revoy as vice president of social games and Wilf Russell as chief technology officer.

Prior to RealGames, Revoy spent six years at Yahoo, holding senior roles at the online media company's U.S. headquarters and overseas operations. He served as vice president of search, local, and social media there, and also oversaw Yahoo! Answers. Revoy was most recently president of CenturyLink's Interactive Services group.

Russell was RealGames's vice president of engineering for a year before his promotion to CTO. He has more than 25 years of experience in the software industry, and previously was vice president of engineering at MySpace, where he managed the development of engineering facilities that worked on the social network's products and services.

Both Revoy Russell are part of a "hand-picked management team" that began to take shape when John Barbour took over as president of Real's game division in November 2008. While Revoy is responsible for managing the group's growing social games business, Russell will oversee the integration of RealGame's download, online, social, and mobile gaming platforms and customer ecosystems.

"As the digital games segment continues to grow and evolve at an explosive pace, we believe the companies who effectively create, deliver and monetize the best games across vast customer ecosystems and multiple devices will emerge as market leaders," says RealGames president John Barbour.

"Our team has helped establish RealGames as a leader in the download, online, social and mobile gaming segments worldwide, and we are excited to have Jeff and Wilf on board to help integrate and extend the significant groundwork already laid."

Online auction company eBay said the second largest merchant for PayPal in 2009 was FarmVille developer Zynga, though it did not clarify if that ranking is based on the amount of money or transactions handled by its payment services subsidiary.

An eBay spokesperson made that surprising revelation at the 2010 Media Summit NY held earlier this month, according to a "key takeaways" report (PDF download) published by Citigroup analyst and director Mark Mahaney.

Zynga's is easily the biggest developer on Facebook in terms of users it attracts. FarmVille, the most popular application on Facebook, alone claims nearly 83 million monthly active users, while metrics site AppData shows that the social game developer's 41 releases bring in a total of 237.5 million monthly active users.

Citigroup also estimates that eBay and PayPal, which handled around 50 percent of total payments made on Facebook last year, processed $500 million in virtual goods revenue in 2009, double the amount from 2008. The financial services firm expects that number to rise another 50 percent in 2010 to $750 million.

In our latest employment-specific round-up, we highlight some of the notable jobs posted in big sister site Gamasutra's industry-leading game jobs section this week, including positions from SCEA Santa Monica, WB Games and more.

Each position posted by employers will appear on the main Gamasutra job board, and appear in the site's daily and weekly newsletters, reaching our readers directly.

It will also be cross-posted for free across its network of submarket sites, which includes content sites focused on online worlds, cellphone games, 'serious games', independent games and more.

Some of the notable jobs posted this week include:

Gameloft: 3D Graphics Programmer
"As a member of our engineering team you will be part of the full development cycle of 3D video games for iPhone from start to finish, primarily focusing on 3D graphics. Duties could include: Analyze existing 3D functions in the engine and adapt them so they are compatible with current conventions; Support 3D functions and systems conceived for the production; Work with Game Developers, as well as Design teams to determine the different constraints of the game and put all the elements together."

Guerrilla Games: Senior Game Designer
"Guerrilla Games is looking to add a battle-hardened Senior Game Designer to its ranks for an upcoming project. If you're recruited, you will play a pivotal role in formulating the game design and guarding the game's vision. You will also act as a mentor, problem solver and source of bravery and inspiration for your fellow troops."

Berlin-based publisher Frogster revealed that with Runes of Magic's first anniversary, the free-to-play massively multiplayer roleplaying game has hit three million registered users in North America and Europe.

Developed by Taiwanese studio Runewaker Entertainment, the game is available in six different languages across 23 servers. Frogster makes a point to note that despite Runes of Magic's popularity, it's support department has managed to protect the game's economy from "gold sellers" by banning more than 15,600 accounts in the past four months alone.

In Runes of Magic, gamers can create customizable 3D characters, join guilds, build and furnish their own castles, duel other player, or battle bosses in dungeons with up to 36 simultaneous players. The game also features a dual class system for characters that allows players to combine one of eight primary classes with a secondary class.

Frogster has celebrated the MMORPG's anniversary all week with a variety of in-game events and virtual goods promotions. Users who login today will receive 100 free rubies (virtual currency), triple experience and talent points when killing monsters or questing, a free in-game pet, and more. You can find more information on Runes of Magic's anniversary events and gifts at the game's official site.