After running a campaign that promised to donate $10 for every Haiti Relief virtual item purchased in its games, Sony Online Entertainment donated $25,000 to the American Red Cross' efforts to help those affected by last week's catastrophic earthquake in Haiti.

SOE offered several virtual items in three of its massively multiplayer online titles. Between January 15-18, players could spend 500 Station Cash (in-game currency equivalent to $5) to purchase either a Haiti Relief Plush Bear in EverQuest, the Protectors of the Faydark Crate in EverQuest II, or a spiked T-Rex pet in Free Realms.

The assistance provided by the AMerican Red Cross in Haiti may include sending relief supplies, relief workers, and financial resources. The online game publisher notes that this is its second charity project with the AMerican Red Cross in 2010, the first being a month-long drive for Child's Play, which provides sick children with toys and games, that raised $26,900.

"In just three days we were able to reach our goal of $25,000 and it's all because of the generosity of our players," says Sony Online Entertainment president John Smedley. "They really stepped up for a good cause and we're proud to lend support to the estimated 3 million Haitians affected by the recent earthquakes."