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Wednesday, January 13, 2010

Cisco, Equifax, And Partners Unveil New Virtual World

A coalition of five companies -- communications firm Cisco Systems, credit reporting agency Equifax, production company Heads and Tails TV, pet education television show Faithful Friends TV, and technology developer Montage Systems -- revealed United Nation Citizens, a new "virtual living environment" that looks to replicate the real-world retail experience right down to the paid sales personnel.

The group has invested millions of dollars into the technologies that enable the virtual retail experience within the world. Along with allowing users to explore and buy from digital stores with their customizable 3D avatars, United Nation Citizens will employ online commissioned sales assistants and paid greeters to help visitors with their questions and purchases.

UNC has already signed up 330 stores through affiliate marketing arrangements, including Apple iTunes, Microsoft Store, Walmart, and Sky Mall. "We've created the world's first virtual workplace where real people can actually hold down good paying jobs," says Heads & Tails TV CEO Anthony Loiacono. "We've created a whole new way of putting people to work..."

The virtual environment will feature in-world HD television screens with "passion point programming and active website links", audio chat with paid greeters, local programming opportunities (e.g. high school sports, festivals, game and social media network), and mobile and online extensions. The companies also point out that UNC users the same core graphics engine featured in the film Avatar.

"Advances in virtual and augmented technologies allow content to reach audiences in methods that were speculation in the prior decade," says Dos Dosanjh, world wide customer solutions manager of Marketing at Cisco. "Cisco Digital Media Creative Services along with global content and innovative partners such as Heads & Tails will provide solutions that address the content demands of the new decade..."

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Posted by Eric Caoili on January 13, 2010 4:00 PM |

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