NYC-based casual/advergaming developer Arkadium named Dan Hart, formerly the senior ice president and general manager of MTV Digital, as its chief revenue officer to assist with the company's social gaming strategies.

Hart is tasked with building on several of Arkadium's new monetization strategies introduced in 2009 to help grow the firm's client base, game library, and development expertise. Presumably, those plans include further development of recent acquisition Advergame.com and its newly relaunched gaming portal GreatDayGames.com.

Before joining Arkadium, Hart oversaw all operational aspects at MTV.com, helping develop and launch the site's products and platforms. He was also MTV Networks's vice president of the Online Games Strategy and Operations for the Digital Music and Media group. Prior to that, he worked in Yahoo!'s Entertainment Group, where he helped develop the Yahoo! Games portal.

Founded in 2001, Arkadium specializes in licensing and customizing games from its library of more than 250 Flash-based and custom titles. Its clients include high-profile companies like Hasbro, Mattel, CBS, Warner Bros., General Electric, Sony, NBC, and many others.

"2010 is a year of opportunities and significant growth for Arkadium,"says CEO Kenny Rosenblatt. We’re excited to bring Dan on board to further develop and push our social gaming and monetization strategies to the next level. Dan brings a depth of experience that will help Arkadium create products that benefit our partners and tap the revenue potential of the millions of casual gamers that play across our network every day."