Developer Vivaty Inc. launched its Social Gaming Platform (SGP) and On-Demand Web Services for powering social features, ecommerce, content, communication, and live operations used for social games/applications and 3D characters/levels using Flash. To complement the release, Vivaty also posted a 3D demonstration built in Flash on Facebook and its site.

Designed to support back-end web services for creating and maintaining social games, SGP features virtual economy management, virtual item transactions, inventories, stores, a points and leveling system, multiuser and synchronization support, content pipeline and delivery, level and character personalization, , chat, friends list, social network integration, analytics, and more.

The platform includes tools and pipeline support for "converting 3D content into Vivaty 3D Flash and then releasing objects, clothing and animations, etc. into the live social game or application". Vivaty also says the On-Demand Web Services help cut costs associated with servers, such as developing server-side functionality, hosting, and bandwidth overhead.

"Vivaty's vision is to lower the costs and complexity to enable a wide range of social games and applications to flourish on the web," says Vivaty co-founder and CEO Keith McCurdy. "By removing the headaches and costs of back-end services from a Flash developer's worries, and by raising the bar in quality with Vivaty 3D Flash and full 3D characters and levels, highly interactive and immersive social games can be quickly and efficiently developed, launched, and operated well below today's typical cost."