Club Penguin Bringing In Higher Subscription Revenues
Disney Online received higher subscription revenues from its kid-targeted Club Penguin virtual world during the entertainment company's fourth quarter (ending October 3rd), helping the Interactive Media division's revenues increase year-over-year by 8 percent to 157 million.
The Interactive Media group is comprised of Disney Online, which manages virtual worlds and MMOs like Club Penguin, Pirates of the Caribbean Online, and Pixie Hollow; and Disney Interactive Studios, the publisher behind console releases like High School Musical 3 and Sing It.
"For the quarter, the improved operating results were primarily due to lower marketing and product development costs as well as increased Club Penguin subscription revenue at Disney Online, partially offset by higher cost of sales at Disney Interactive Studios," the company reported.
Disney's fiscal year results for the Interactive Media unit, however, showed that revenues decreased 1 percent to $712 million, and posted a net loss of $295 million (compared to a loss of $258 million in the previous fiscal year). The Interactive segment was the only division within the company to report a full-year loss.
"We’re making an investment [in self-published games]," said outgoing CFO Tom Staggs in Disney's earning call, explaining the group's disappointing results. "We’re currently in a loss situation and would like to see that reverse itself as we build out to scale.”











