Former Flagship Studios co-founder and art director Phil Shenk has officially unveiled Gravity Bear, his new independent studio focused on social games.

The studio is currently at work on an original IP, it says, highlighting core studio processes focused on rapid iteration and adaptibility. It promises "evergreen" social gaming experiences that evolve as players interact.

When Shenk first revealed Gravity Bear late last year, he said Kevin Klemmick, former senior software engineer for Flagship MMO Hellgate: London, would be the studio's technical director.

Prior to co-founding Flagship in 2003 with several other Blizzard Entertainment employees, Shenk worked at Blizzard North on several titles, serving as lead character artist on Diablo II and as art director on that game's expansion, Diablo II: Lord of Destruction.

Previous to that, he worked at developers such as Maxis South, Wild Tangent, GlassEye Entertainment, and Origin Systems.

"Gravity Bear was formed with the singular aim of creating games that reconnect people to the core of gaming," said Shenk. "Our commitment is to bring the caliber of social gaming experiences players want -- as they want them – which means delivering new kinds of excitement and fun that blend the latest in modern game design with fresh technology."