Virtual goods sales and distribution system Virtual Greats has partnered with urban apparel brand Rocawear to offer digital recreations of the latter's products (e.g. jackets, hats, pants) through virtual worlds, social networks, and online games.

Outspark's Project Powder, a free-to-play snowboarding MMO, is one of the first titles to offer Rocawear products, selling virtual merchandise based on current and prospective physical pieces through an in-game Project Powder Pro Shop.

According to the companies, this deal marks the first time merchandise from Virtual Greats will be available in massively multiplayer online games. They also claim that Rocawear will be the first apparel brand to license its intellectual property for distribution through online communities via Virtual Greats.

"Our online games and relevant user base provide great engagement channels for the right celebrities and brands," says Outspark's Business Development VP Wilson Kriegel. "We’re excited about working with Rocawear, one the leading and hippest brands out there. Partnerships like these deliver the types of experiences and unique content we continuously seek to offer our community."