Free-to-play online sports game developer and publisher Quick Hit announced that it added former NFL vice president Gene Goldberg and former Massive Incorporated president Nicholas Longano to its newly former Board of Advisors, where they will guide the company on decisions regarding its online sports titles.

Previously at advertising firm Massive, Longano helped create and manage the company's in-game advertising network. Prior to that he served in several executive roles at Vivendi Universal Games, and was also the co-founder and CEO of music-themed virtual world Music Mogul.

Goldberg worked as an executive for the National Football League for 25 years, most recently as vice president in the league's Consumer Products, New Business, and Marketing and Sales divisions. He also was involved in negotiating the NFL's exclusive licensing agreement with Electronic Arts for the Madden video game franchise.

"It's a privilege for us to work with well-respected industry veterans like Gene and Nicholas," says Quick Hit founder and CEO Jeffrey Anderson. "Their collective experience is invaluable as we continue to redefine the market for sports games and prepare for the launch of Quick Hit Football later this year."