Live Gamer, which works with publishers to serve player-to-player microtransactions in online games, has appointed former VEconomy CTO Barry Sohl as its new senior vice president.

He'll support the company in evolving its virtual economy business models, according to Live Gamer CTO Josh Kramer. "He has deep technological expertise and extensive relationships in this space and we look forward to the new business and product lines he will pioneer on behalf of our clients," says Kramer.

At VEconomy, Sohl developed technology platforms and business models for virtual economies, and he's also served as a strategic counsel to companies includng Nickelodeon's virtual worlds group and Electronic Arts' mobile and social projects.

"Publishers and operators face a significant opportunity to implement and expand their virtual economies," says Sohl. "I’m delighted to join Live Gamer, a company dedicated to innovation, and looking forward to keeping us on the forefront of technology and delivering on the potential of these emerging business models."