Publisher-sponsored in-game commerce platform PlaySpan has announced a partnership with Gravity Interactive to provide automated in-game delivery of virtual items bought at the PlaySpan Marketplace for its MMORPG Ragnarok.

Players can purchase exclusive virtual items at the PlaySpan Marketplace and then visit a special Ragnarok character in-world to take delivery of them.

In addition to Gravity Interactive’s Ragnarok and Rose Online, gamers can also buy virtual items, subscriptions, time codes, starter packs, and virtual currencies for 25 other titles.

“For the first time, online gamers have a quick and simple way to buy virtual currency and in-game items without having to use the risky and unreliable grey market,” said Karl Mehta, CEO of PlaySpan. “With these additions to the Marketplace catalog, we can serve an estimated 100 million-plus players.”