Sulake has been very busy recently, announcing the latest media partnership for Habbo (following a recent one with NBC's Heroes) this one with Exodus Film Group to promote the DVD release of the animated feature Igor.

This one is a little different, though. Habbo users who purchase the Igor DVD will find a promotional code that unlocks four virtual items for within the world—an 'evil switch,' a 'hump massaging chair,' a 'laser' and a 'brain.'

Other exclusive virtual goods will also be available for users to purchase within the world, similarly objects from the movie such as an 'evil bone,' a 'scientific platform,' a 'wall diagram' and a 'scientific flask.'

"Habbo is a proven promotional platform for movies. By making these items from Igor into virtual goods, we are linking the offline and online worlds," said Teemu Huuhtanen, president, North America, Sulake. "Exclusive content within Habbo, especially limited edition virtual goods, really engages users and allows them to use assets from the movie in a fun and creative way."