Vivaty have launched Vivaty Everywhere, a new addition to the web-based virtual world platform Vivaty Scenes. It allows Vivaty Scenes to be embedded into any blog or website, over and above the previously-available capability to be embedded on Facebook and AOL's Instant Messenger.

Thanks to the new addition, Vivaty scenes are being embedded by Universal Music Group -- to advertise the new album release by Queen + Paul Rogers -- and by political satirists Barely Political.

We last mentioned Vivaty in mid-August, when they announced Vivaty Create and more functionality including virtual pets and avatar customization features.

"Our vision is to make virtual experiences as accessible, engaging and easy to use as a Web page," said Keith McCurdy, Vivaty CEO and co-founder. "Vivaty Everywhere gives brands, fan sites and bloggers a rich, engaging way to inject their sites with social experiences that reflect their media and style choices."