"I HATE GOLD SELLERS WITH EVERY FIBER OF MY BEING," writes Mythic Entertainment co-founder Mark Jacobs on his blog -- caps lock his, after the statement typed plain was "not strong enough."

"I’ve been waiting for the day that WAR launched so I could have the absolute pleasure of instituting policies to make their lives more difficult so we could drive them out of WAR," says Jacobs.

Jacobs says that since Warhammer Online: Age of Reckoning launched on September 18, "we have been banning these jerks like crazy. As of Saturday Night, we had banned about 400 of them."

He says WAR has a "strike team" dedicated to removing gold-selling spammers from the servers quickly, and even employs a "public ban message" that gives users a special message to let them know whenever a user has been banned.

"We will continue this policy and expand it to the other servers. We are in for a real fight against these bottom feeders and it will be a long and costly battle but it’s one we are going to take to them and this is only the first step. After all, this is WAR," says Jacobs.

He also says gold sellers have offered him "a piece of the action both personally and corporately" to "turn a blind eye or help them in their actions," and that he told them to "go to hell."

[The preceding article by Leigh Alexander originally appeared on Worlds in Motion sister site Gamasutra.]