Mytopia, developer of the online social gaming community of the same name, has announced RUGS, "the Real-time Universal Gaming System", a patent-pending, proprietary framework for rapid rich media creation across the web, mobile and smartphones.

The technology was announced at a presentation given at the TechCrunch50 conference in San Francisco, and is intended to allow developers to code applications only once but simultaneously deploy native versions to every supported platform, including mobile platforms such as iPhone, Windows Mobile, Blackberry and Android, as well as web platforms like Facebook’s F8 and Google’s Open Social.

Content created on RUGS is to be able to "harness the unique capabilities of each platform," while running from a single code base, according to their announcement, by employing a plug-in architecture and patent-pending semantic translation.

“Smartphones are no longer just phones, but mobile internet devices. People want to access their rich media anytime, anywhere, no matter which device they happen to be using,” said Guy Ben-Artzi, Founder of Mytopia Inc. “RUGS has cracked one of the major barriers to innovation in the mobile space: platform fragmentation. Developers no longer need to learn and code for each distinct operating system in order to create immersive applications for every phone.”