Ganz will grow Webkinz World's global presence with translations for key elements of the virtual world. The company intends to release the localized elements over the next several months in phases.

Launched in North America in April 2005, Webkinz World will soon allow its users to play and chat with friends in other countries.

The browser-based virtual world's lists distributors and stores around the world that carry Webkinz's plush animals. Children are encouraged to purchase the plush pets and adopt a virtual version of the pet online using a code.

Ganz is also launching an international Webkinz eStore that will allow kids to purchase plush pets or virtual pet codes even if they live in an area where Webkinz toys are not sold. Additionally, they can purchase sepcial online feature codes for exclusive Webkinz World virtual items.