Speaking with Digital World Tokyo, Japanese developer Eitarosoft has revealed that a Java version of Lamity, its 3D virtual world also under development for Google's Android smartphone platform, will come pre-installed with Japanese mobile phone operator NTT DoCoMo's 9061i handset series.

Eitarosoft's previous community-targeted mobile title, Mobage-Town, a mobile social network site created for web specialist DeNA, boasts 10 million active users and upwards of 500 million page views per day. Eitrasoft representative Eri Tokita explained, "That’s more than Yahoo’s social networking sites combined."

In addition to its plans to add in-game marketing and advertisements to Lamity, Eitarosoft has also included purchasable currency, City Coins. Online shops are available available for users to purchase items at with City Coins -- buying the City Coins themselves will shop up on the user's bill the following month.

Tokita also hinted that it is working towards using Lamity to catch the interest of companies like IBM and U.S. mobile carrier T-Mobile, the latter of which will have handsets supporting Android by the end of the year.