Nexon America commercially launched Mabinogi just recently, following an open beta. The company says it will roll out the story in a series of chapter-themed upgrades, and this commercial launch presents the first chapter.

The commercial launch of Mabinogi, which claims over 7 million players in Asia, also adds the ability to purchase items through Nexon's cash shop, as players of MapleStory can, and KartRider players are expected to. The publisher earns the majority of its revenue through the free-to-play, pay-for-items business model.