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Tuesday, January 29, 2008

Habbo And Paramount Partner On Virtual Goods

-Habbo has announced a licensing agreement with Paramount Pictures Digital Entertainment to create a series of virtual items based on the movie titles The Spiderwick Chronicles, Beowulf and Mean Girls. Through the agreement, Habbo gets merchandising rights for all three properties throughout the U.S. and Canada.

The first of the goods created through the partnership will be based on The Spiderwick Chronicles, and will introduce themed outfits for avatar, virtual furniture and accessories, along with other items. The Beowulf and Mean Girls items will start popping up in the months to come, Habbo says.

Along with the announcement, Habbo also touted some Google Analytics data that tallied Habbo communities in 31 countries on five continents, and found 86 million Habbo characters created to date by more than 8 million unique site visitors monthly.

Teemu Huuhtanen, Habbo EVP of business and president, North America, said, "The Habbo audience demands that their community reflect today's real world pop culture entertainment landscape. By establishing a licensing deal with a leading studio like Paramount Pictures Digital Entertainment, we are able to produce themed virtual goods relevant to the movies our teen audience is watching, while simultaneously implementing impactful promotional campaigns for the studio."

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Posted by Leigh Alexander on January 29, 2008 11:46 AM |

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