Millions of Us has been up to big things lately -- with large clients like Toyota and Intel, they've enjoyed an ever-growing profile in the virtual worlds space in recent months. So perhaps it's not surprising that mammoth ad agency holding firm Omnicom's diversified agency services unit has recently taken a stake in Millions of Us.

Dale Adams, president of DAS, said in the official press release, "Omnicom's mission has always been to provide a full suite of marketing and communications services for our agencies' clients, and we sought access to the new media technical and creative talent that is housed in Millions of Us. We anticipate seeing pioneering strategy and work from Millions of Us that will benefit all group companies."

Millions of Us CEO Reuben Steiger added, "We are entering an era known as the 'Avatar Age' in which people connect face to face online. Because people today trust the recommendations of friends much more than advertising, companies can now seize the opportunity to support online communities and connect more deeply with their customers through social networks rather than through traditional online advertising," added Reuben Steiger, CEO, Millions of Us. "This financing will allow us to make necessary investments and attract the talent to continue along our rapid growth curve."

Steiger continued, "We are excited about our new partnership with Omnicom, whose portfolio of companies clearly demonstrates how much it values creativity in all areas of the marketing process. We look forward to this opportunity to expand our resources and reach within the online world."