Media Machines, a San Francisco-based company that develops tools and content for online 3D virtual worlds, has received $9.4 million in its first round of funding, according to PaidContent, citing SEC filings from PEHub. The round was led by Mohr, Davidow Ventures.

The company was founded in 2003 by Tony Parisi, co-inventor of the Virtual Reality Modeling Language (VRML) standard back in 1994. Former Electronic Arts VP Keith McCurdy is CEO.

The company's free 3D virtual world Web browser plug-in, the Flux Player, lets users manipulate virtual scenes, worlds, avatars, gadgets and games in a standard browser, in addition to other 3D Web authoring products and services.