With the announcement early this year at the Game Developers Conference that the PlayStation Network's virtual world, Home, would be launching in the fall -- followed up by a presentation conducted in the Home world at this year's E3 -- Sony's demonstrated a strong interest in the virtual worlds space. Now, Sony Europe has set up a new website as a touchstone for its pet Blu-ray hi-def format, and it takes the shape of a 3D environment that showcases Blu-ray films and upcoming PlayStation movies.

There are two interactive areas on the site; the MoLR (Museum of Low Resolution), a minimalist riff on New York's MoMA, features a stylish projection of a woman's face presenting an in-depth FAQ and history of the Blu-Ray format, while the MMG Venue presents the front of an alleyway jazz club with a sports car and projection screen, where users can select upcoming Blu-Ray releases, both PlayStation 3 games and movies, to preview.

It's fairly simple, but another example that seems to indicate that the web format of interacting with 3D objects instead of text and link lists is continuing its trend of prevalence.

[Via HDTV UK]