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Wednesday, August 8, 2007

BarbieGirls to Offer Accessory Packs

-With what appears to be an accidental re-release of its announcement of the BarbieGirls online world launch, Mattel shed some more light on the tie-ins that will be available with the accessories to the virtual world. As previously announced, the world is accessed via the USB key inside of $59.99 doll-shaped MP3 player with a 512 MB memory -- now we know it comes with a belt clip, storage case, and adjustable ear buds.

More significantly, though, Mattel will also sell accessory packs, which will unlock new bonuses and content, like accessories, fashions and pets, in the BarbieGirls world, at a retail price of $9.99 each.

Mattel also says it plans to reach four continents and more than a dozen countries this fall on an unspecified date, launching in five additional languages around the world, including Spanish, French, Italian, German and Portuguese.

[UPDATE: The link to the release was removed from the above article, as the erroneous press release has been taken down. You can find the original July 7th BarbieGirls announcement here.]

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Posted by Leigh Alexander on August 8, 2007 11:21 AM |

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