Videogame software developer Trilogy Studios announced it will continue to collaborate with MTV Networks on MTVN's Pimp My Ride virtual world, which it helped launch.

Virtual Pimp My Ride features the same larger-than-life, West Coast-style car modification that popularized the MTV show of the same name. It also lets users personalize avatars and race their vehicles in multiplayer challenges. According to the company, Trilogy will help evolve the world, adding new features, additional functionality and "a deeper level of engagement."

The announcement marks an expansion for Trilogy's virtual world software development studio, which is aimed at developing new virtual world properties for media companies. "We’ve developed a business model that enables media companies to successfully monetize their franchises through virtual world networks including micro-transactions, in-game advertising and sponsorships, premium subscriptions and e-commerce," said Michael Pole, Trilogy's Chairman and CEO.